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Special Attributes: EX-LIBRARY
Publication Name: McGraw-Hill Higher Education
Publication Year: 1981
Publisher: McGraw-Hill Higher Education
Edition: 7
Topic: Marketing / General
Book Title: Basic Marketing : a Managerial Approach
Number of Pages: Xix, 762 Pages
Language: English
Illustrator: Yes
Genre: Business & Economics
Author: E. Jerome Mccarthy
Format: Hardcover
