Description: Agile Marketing by Michelle Accardi-Petersen Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations. Publisher Description Clearly the marketing methods of old will not fulfill all the needs of todays organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how.Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations. Author Biography Michelle Accardi-Petersen is Vice President of ePlatform Marketing at CA Technologies. Michelle started her career after university at Infresco Corporation, an independent software subsidiary of CA focused on revitalizing legacy applications, where she held a variety of positions in product marketing and support. Michelle s exceptional service mentality garnered her much praise from both her internal and external customers. It was because of her superior internal and external customer relationships that she was then offered the opportunity to take a leadership position at CAs headquarters in New York, running CAs Global Sales Support program, and later moved into a leadership role in field marketing helping to create account based marketing programs for CAs strategic accounts. Michelle was raised in Venice, Florida, where she currently lives with her husband. She received her undergraduate degree from the University of South Florida and her masters in business administration from American InterContinental University. When she isnt on the road traveling and strategizing worldwide sales and marketing tactics at CA, she is a member of the American Marketing Association, the Data Application Management Association and enjoys devoting her spare time and talent to organizations including the American Cancer Society. Details ISBN 143023315X ISBN-13 9781430233152 Title Agile Marketing Author Michelle Accardi-Petersen Format Paperback Year 2011 Pages 232 Edition 1st Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG GE_Item_ID:158586329; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 34.03 USD
Location: Fairfield, Ohio
End Time: 2024-11-27T07:32:11.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781430233152
Book Title: Agile Marketing
Number of Pages: Xv, 232 Pages
Publication Name: Agile Marketing
Language: English
Publisher: Apress L. P.
Publication Year: 2011
Subject: Marketing / General, Project Management, Management Science
Features: New Edition
Item Weight: 16 Oz
Type: Textbook
Item Length: 8.9 in
Subject Area: Business & Economics
Author: Michelle Accardi-Petersen
Item Width: 6 in
Format: Trade Paperback
