Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed

Description: Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) by Thomas O'Guinn, Chris Allen, Angeline Close, Richard J. Semenik Estimated delivery 4-14 business days Format Hardcover Condition Brand New Description Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business. Publisher Description Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E from leading authors OGuinn/Allen/Semenik/Close. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Todays most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success. A comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of contemporary topics and the latest advertising trends. In-depth coverage of social media, new coverage of design thinking, an emphasis on globalization and more cutting-edge coverage exemplifies advertisings latest developments in todays digital society. Packed with practical applications and insights, the book presents concepts in the context of real advertising practice as the books content follows the same process as an actual advertising agency. Author Biography Thomas C. OGuinn is Professor of Marketing and Executive Director, Center for Brand and Product Management, University of Wisconsin-Madison. Prior to that, he was at the University of Illinois at Urbana-Champaign and served as a visiting scholar at UCLA, Duke, University of Utah, University of Innsbruck, and Dublin City University. He received his Ph.D. in Communications and his M.A. and B.S. in Mass Communications from the University of Texas at Austin. Professor OGuinn is an award- winning teacher. His academic research has been heavily cited and honored several times with Best Contributio Details ISBN 1285187814 ISBN-13 9781285187815 Title Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) Author Thomas OGuinn, Chris Allen, Angeline Close, Richard J. Semenik Format Hardcover Year 2014 Pages 432 Edition 7th Publisher Cengage Learning, Inc GE_Item_ID:94687337; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 231.8 USD

Location: Calgary, Alberta

End Time: 2024-12-08T04:06:03.000Z

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